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VDOT I-66 Multimodal Study

As the Virginia Department of Transportation (VDOT) looked for ways to relieve congestion on this key corridor leading into Washington, DC, it was important to keep the focus on the multimodal nature of the study, including highway, transit, bicycle, and pedestrian alternatives. Sharp & Company developed and implemented a public process that reached out to and gathered input from state and local jurisdiction technical staff, local transportation agencies, elected officials, residents, commuters, businesses, and the general public.

By proactively seeking critical stakeholder input through individual interviews, Sharp & Company helped VDOT encourage groups formerly polarized on the issue of additional lane capacity to work together to forge multimodal solutions.

  • Outreach
  • Branding

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