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USDOT, Federal Highway Administration ACS Lite

Research conducted by the Federal Highway Administration (FHWA) revealed that growing traffic delays rank as the first or second largest community problem, according to citizens surveyed nationwide. Intelligent Transportation Systems (ITS) like adaptive traffic signal control systems could significantly improve the situation, yet agencies have been reluctant to adopt adaptive control. The objective of the ACS-Lite project was to encourage agencies to adopt the technology. Sharp & Company was asked to develop a strategic approach to promoting and educating people about the benefits of adaptive control systems, specifically a well-designed solution like ACS-Lite.

The resulting comprehensive and targeted campaign addressed the pre-existing concerns of adoption (cost, system complexity, and value of benefit) with well-defined information, materials, and presentations to the target audience of agency decision makers.

  • Branding
  • Marketing
  • New Media
  • Creative
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