About Sharp & Company

A full service communications consultancy, we collaborate with the public and private sectors, developing and implementing innovative and effective strategies for winning attention, approval, and action. From stakeholders to stockholders, customers to employees, we combine years and years of experience in marketing with savvy about public processes to create communication that moves.

However beautiful the strategy, you should occasionally look at the results.
– Sir Winston Churchill

Outreach
  • Public involvement strategy
  • Meeting facilitation
  • Press kits, project newsletters, brochures, mailings
  • Informational graphics
  • Print and electronic media campaigns
  • Stakeholder interviews
  • Real-time content capture and illustration
  • On-site meeting support
  • Public meeting logistics
  • Media events
  • Focus groups
  • Stakeholder surveys
  • Web site design and hosting
Branding
  • Brand strategy development and implementation
  • Logo design
  • Brand identity program
  • Brand care and feeding
  • Brand line development
  • Brand performance, valuation and metrics

In this and like communities, public sentiment is everything. With public sentiment nothing can fail; without it, nothing can succeed. Consequently he who molds public sentiment goes deeper than he who enacts statutes or pronounces decisions. He makes statutes and decisions possible or impossible to be executed.
– Abraham Lincoln

Marketing
  • Marketing Planning and Execution
  • Communication and marketing strategy
  • Print and broadcast advertising
  • Media planning and placement
  • Video
  • Presentations
  • Media events
  • Public relations
New Media
  • Strategy development and implementation
  • Websites
  • Social media campaigns
  • Blog development and content
  • App development
  • Crowd sourcing and stakeholder surveys
  • Webinars
Creative
  • Creative strategy, conceptual development, and implementation
  • Print, electronic, and broadcast advertising and communications campaigns
  • Print and electronic collateral including booklets, brochures, newsletters, fliers, posters
  • Video creative and production
  • Storyboards
  • Outdoor advertising
  • Websites
  • Direct mail campaigns
  • Business-to-business and consumer campaigns
  • In-reach campaigns
  • Copywriting
  • Graphic design and production

Susan Sharp

In addition to being the founding partner of Sharp & Company, Susan Sharp is the firm’s strategic architect…
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Mary Arzt

Mary Arzt, Sharp & Company’s CEO and chief creative officer, is responsible for innovative approaches…
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Charise Geiling

Charise Geiling brings a keen attention to detail and a cooperative spirit to her role as Public Outreach…
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Shelley Johnson

As an innovative problem-solver whose focus, intensity and attention-to-detail are unmatched…
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Daniel Sharp

Melding the art and science of online advertising analytics, Daniel Sharp brings decades of marketing…
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Deborah Eckbreth

Deborah Eckbreth has over 20 years experience in public outreach and advocacy for non-profits, membership…
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Deborah Schule

Deborah Schule, brings over 30 years of ad agency media strategy, planning, and buying experience for a diverse…
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Diane Pfefferkorn

With over 25 years of design experience, including corporate design and web development, Diane Pfefferkorn…
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Emily Davis

Emily Davis is an experienced outreach coordinator with proficiency in creative marketing, community engagement…
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Francis Parks

While other firms may have IT departments, we call ours: Francis. Francis Parks has a decades long…
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Jake Pfefferkorn

Recently graduated from college, Jake Pfefferkorn brings a passion for excellent web design and a familarity…
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John Carter

John Carter is a multidisciplinary graphic designer who designs websites and creates graphics for both…
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Kevin Price

Kevin Price is a skilled professional with over a decade of experience in marketing, advertising…
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Leigh-Ann Dawes

Transportation enthusiast, Leigh-Ann Dawes is passionate about strategizing messages and managing campaigns…
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Liam Hennelly

Liam Hennelly excels in public engagement, community relations, and having everyone involved in a project succeed…
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Linda Olliver

Not only is Linda Olliver a talented illustrator and graphic designer, she is also proficient in creating compelling…
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Michael Paranzino

A skilled communications strategist and writer, Michael Paranzino likes to work at the nexus of policy…
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Pat Yates

With over two decades of experience in graphic design and project management, Pat Yates brings exceptional…
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Stephanie Webber

A Montgomery County native, Stephanie is known for developing strong relationships with individuals…
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Stuart Armstrong

Having worked with some of the most recognized national media outlets, Stuart Armstrong is an acknowledged expert…
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Tim Balinskas

With a proficiency in database management, client services, and community outreach, Tim Balinskas is…
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Tony DeCarlo

Known as the “King of Photoshop” internally, Tony DeCarlo is able to create any possible visual photographically…
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Tyler Clendenin

Tyler Clendenin’s background in government communications, non-profit management and program development…
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Susan Sharp

In addition to being the founding partner of Sharp & Company, Susan Sharp is the firm’s strategic architect, determining the best way to leverage stakeholder opinion to help our clients build support for their projects. Susan has over 35 years of professional experience in strategic planning, electronic and print information, communication and marketing, information architecture, creation and implementation of effective communication strategies, marketing communications, and public involvement. She is a successful entrepreneur with experience delivering value and quality to an extensive loyal client base, including profit and non-profit, government agencies, and institutions.

Mary Arzt

Mary Arzt, Sharp & Company’s CEO and Chief Creative Officer, is responsible for innovative approaches that help realize our clients’ goals and missions. For over 30 years, Mary has demonstrated expertise in all areas of creative expression, communication strategy, and project implementation for both private and public sector organizations. While she has won a number of national and international advertising awards, Mary’s reputation for exceptional creative work and outstanding project management and delivery is what matters to our clients.

Charise Geiling

Charise Geiling brings a keen attention to detail and a cooperative spirit to her role as Public Outreach and Communications Specialist. Charise has developed public outreach campaigns at the federal, state, and local levels designed to expand public involvement in transportation planning. A native Spanish speaker, Charise also brings a unique depth of knowledge for our culturally-specific outreach projects, including advocating the use of social and interactive media and the use of non-traditional communication networks to reach underrepresented minorities. Charise provides Spanish translation of materials as well as on-the-spot interpreting services at public outreach events.

Shelley Johnson

As an innovative problem solver whose focus, intensity and attention to detail are unmatched, Shelley Johnson has developed a highly diverse collection of marketing skills that help generate tangible results for Sharp & Company’s clients. Shelley has a special passion for emerging channels such as social media, mobile, experiential, and grassroots marketing. Her understanding of new media brings the added benefit of producing public outreach campaigns that are unique and budget conscious.

Daniel Sharp

Melding the art and science of online advertising analytics, Daniel Sharp brings decades of marketing, retail and digital experience to his role as in-house Google guru at Sharp & Company. His keen insight into online human behavior, what does and doesn’t work digitally, and statistical analysis has him be an indispensable part of our merry band.

Deborah Eckbreth

Deborah Eckbreth has over 20 years experience in public outreach and advocacy for non-profits, membership organizations and government entities. Her background and intellectual curiosity give her a broad understanding of her clients’ missions. As a graphic designer, she uses her analytical strengths to bring organization and structure to clients’ information and messages to shape effective and visually striking communication materials.

Deborah Schule

Deborah Schule, brings over 30 years of ad agency media strategy, planning, and buying experience for a diverse client base, executing successful media campaigns through traditional and new media, locally and nationally. She is skillful in maximizing media budgets by leveraging her relationships with media vendors and through the negotiation of strategic alliances and partnerships.

Diane Pfefferkorn

With over 25 years of design experience, including corporate design and web development, Diane Pfefferkorn effectively manages projects and team efforts for a variety of clients. She brings a broad range of electronic media tools and techniques to her work, including internal and external web sites, mobile applications, and various social media. Diane has also developed an expertise in 508 accessibility for the web.

Emily Davis

Emily Davis is an experienced outreach coordinator with proficiency in creative marketing, community engagement, and social media. She is well versed in building community partnerships and developing brand marketing that encourages community engagement and bringing fluidity to event planning and executing.

Francis Parks

While other firms may have IT departments, we call ours: Francis. Francis Parks has a decades long career in all things digital and his considerable expertise not only keeps us up and running day to day, but is also invaluable when it comes time to assess any client project’s IT needs and specifications. Working with Francis allows everyone to sleep easily at night.

Jake Pfefferkorn

Recently graduated from college, Jake Pfefferkorn brings a passion for excellent web design and a familarity with mobile design. Jake has been working with web design and programming since the age of 15 and has already won awards for his work.

John Carter

John Carter is a multidisciplinary graphic designer who designs websites and creates graphics for both print and web. He is committed to making websites that are accessible to everyone, easy to use, and effective. He places emphasis on communication, dedication to design, and a responsibility to the client. John is also a gifted photographer always ready to capture the moment.

Kevin Price

Kevin Price is a skilled professional with over a decade of experience in marketing, advertising, and account management for projects large and small. He has experience creating brand awareness for companies using various media channels and creative approaches. Kevin is enthusiastic when utilizing new marketing techniques to fit a client’s needs and helping them achieve success.

Leigh-Ann Dawes

Transportation enthusiast, Leigh-Ann Dawes is passionate about strategizing messages and managing campaigns to influence a variety of audiences. Her love for connecting people to transportation projects through outreach has made her a vital team player on both local and state public outreach campaigns for over a decade. Her ability to accurately assess both communication needs and the utility of new media trends always make her a valued client partner. Leigh-Ann has a Masters in Strategic Communications.

Liam Hennelly

Liam Hennelly excels in public engagement, community relations, and having everyone involved in a project succeed. From database creation to public hearing management and just about everything in between, he has helped implement high-profile public outreach projects in Virginia and Maryland. Additionally, Liam has contributed his government relations expertise on both local and federal levels. He earned his B.A from George Mason University.

Linda Olliver

Not only is Linda Olliver a talented illustrator and graphic designer, she is also proficient in creating compelling infographics that communicate and crystalize subject matter. Her creative work has been garnering industry awards for over two decades and she has recently designed a number of published children’s books. A true artist, Linda is always learning and most recently this has led to her working in multimedia and video animation projects.

Michael Paranzino

A skilled communications strategist and writer, Michael Paranzino likes to work at the nexus of policy, messaging, and politics, reaching audiences through traditional and electronic means to persuade opinion leaders and the public at large. Over the past two decades Mike has directed social media campaigns, worked as Chief of Staff to a member of Congress, led a nonprofit, and served as spokesperson for a number of clients. He began his career practicing law. He holds degrees from Yale University and the NYU School of Law.

Pat Yates

With over two decades of experience in graphic design and project management, Pat Yates brings exceptional creative talent to every print and electronic media assignment. Her organizational skills and impeccable attention to detail allow her to produce quality work and meet tight deadlines. If Pat’s excellent design talents were not enough, she brings a positive attitude and smile to every project.

Stephanie Webber

A Montgomery County native, Stephanie is known for developing strong relationships with individuals and communities and bringing a thoughtful process to the most complex projects. Stephanie is always learning and most recently earned her MS in Historic Preservation.

Stuart Armstrong

Having worked with some of the most recognized national media outlets, Stuart Armstrong is an acknowledged expert in creating order and clarity where it had been missing. His illustrations, maps, and graphics of all sorts uniquely demonstrate precision and warmth, a rare combination indeed.

Tim Balinskas

With a proficiency in database management, client services, and community outreach, Tim Balinskas is an experienced customer liaison and project coordinator, particularly Transportation Management Districts (TMDs). Tim also provides community outreach services for a wide-variety of projects.

Tony DeCarlo

Known as the “King of Photoshop” internally, Tony DeCarlo is able to create any possible visual photographically. A Certified Photoshop Expert and Adobe Instructor, Tony’s life-long learning has most recently led him to a Joomla Content Management Expert designation that allows him to now bring that extraordinary attention to detail and creativity to Joomla web projects.

Tyler Clendenin

Tyler Clendenin’s background in government communications, non-profit management and program development has uniquely prepared him for a career in strategic communications. After graduating from West Virginia University, Tyler served as deputy press secretary to former West Virginia Governor Earl Ray Tomblin. He brings enthusiasm, serious strategic thinking, and creativity to all that he does.